Prospects, the UK agency responsible for graduate employability, has analysed the relationship between graduate salaries and the cost of living in 23 UK cities. Derby is top, due to having many well-paid jobs in engineering and a relatively low cost of living. Southampton and Coventry make the top three, due to their combination of a relatively strong graduate jobs market and affordable living. Leicester and Liverpool are high, although starting salaries are low, they are relatively cheap places to live. Brighton, London and Oxford offer some of the highest starting salaries, yet new graduates will have low disposable incomes due to high living expenses such as rents.
Charlie Ball, head of higher education intelligence at Prospects, said, “Graduates may need to think carefully about chasing the highest possible salary if it means moving to somewhere with a high cost of living, particularly rents. A graduate may need an extremely attractive offer in London, far above the average salary, for it to be worth them leaving a less expensive labour market ... Graduates need to understand where value lies for their degree and whether it is worth remaining in a well-known jobs market on a lower salary or moving for more money where costs are higher. It’s a common assumption that the latter choice is always better, but the data strongly suggests that it is not.”