Do you still need convincing about Apprenticeships?

Parents still view Apprenticeships as less important for their offspring than attending university, according to new research from Demos. The study, produced for ACCA, the Association of Chartered Certified Accountants, has shown that although parents are becoming more supportive on the question of Apprenticeships, the perception is still very much that it’s the less academic route and therefore lesser in general.

A recent BBC article also supports the widely held view that too few young people are taking the Apprenticeship route. This is in spite of increased national funding and apparent universal support for Apprenticeships from all political parties and across the spectrum of national newspapers. Take your pick from these two examples:

Debt free at 23 and on a £30k salary in the Daily Telegraph.

Apprenticeships vs. university from the Guardian.