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A spokesperson for O2, Ann Pickering, said it was "no surprise" that parents were "struggling" to keep pace. "I'm a parent, and if I didn't work for a technology company I wouldn't realise the opportunities that are out there," she added. Ms Pickering said, "It is getting harder to get the skills we require. These are skills that didn't exist five years ago, like with social media, for example." Hugh Milward, director of corporate affairs at Microsoft, said, "In the software industry alone there are 20,000 graduate vacancies a year, and only 7,500 computer science graduates to fill them. Digital skills such as coding are being demanded not only by the high-tech sector, but by fast-growing sectors like media, publishing and finance."
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